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#296 How to Get Over Your Fear of Video and Make Better Videos with Patrice Poltzer

By Tracy Matthews / April 6, 2021

…to gather inspiration and get a better idea of who your brand is for. Unpolished Can Be A Good Thing “…But I don’t have the right equipment!” Business owners who…

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How Do I Market to Two Separate Jewelry Audiences?

Episode 427: Ask Me Anything: How Do I Market to Two Separate Jewelry Audiences?

By Tracy Matthews / August 17, 2023

…the essence of your brand. Here’s a Quick Overview of Episode 427:  [3:00] How to promote to two separate audiences [4:38] The importance of segmenting your list [6:10] Segmenting your…

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Tracy talks about how to become your salesperson

EP417: 3 Ways to Simplify Your Marketing Every Month

By Tracy Matthews / July 5, 2023

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How to Create an Awesome Newsletter (that people read)

By Tracy Matthews / November 26, 2013

…to Write Compelling Headlines. “FREE gift with purchase today only” “5 gift ideas for under $X” “Festive earrings for every budget” #2. Personalize the name field if possible. You can…

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#153 Like a Boss Part 2: How to Hire and Lead Your Team Professionally

By Tracy Matthews / June 11, 2018

…to what you expected. Make sure to keep this a professional discussion. xo, Tracy P.S. Links: Halstead Grant Application (due August 1, 2018) Flourish & Thrive LIVE Event 2018 ….

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#77 How to Transform Your "Story" into an Engaging About Page with Allison Morgan and Liz Read

By Tracy Matthews / January 24, 2017

…client catnip, they can’t resist. This turns website visitors into brand advocates who can’t stop, and won’t stop talking about you! Struggling with your brand story? Letting things slip with…

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#64 Practical Planning with Creative Vision with Patricia van den Akker

By Tracy Matthews / October 25, 2016

…holidays and hot sales season, so you’ve got to be prepared! Patricia’s 40/40/10/10 Rule Patricia’s standard for how you plan to spend time in your business in 2017 is this:…

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#54 How to Overcome Your Fear of Selling

By Tracy Matthews / August 16, 2016

…a “hobby!” Click here to find out more about the course. It doesn’t matter how you sell your jewelry: online, wholesale, or at live events… This is the system that…

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#114 Digital Marketing Momentum Series Part 4: How to use Paid Traffic and Automation to Sell on Autopilot

By Tracy Matthews / September 21, 2017

…need to build a great website! Shopify is specifically designed for e-commerce and makes it easy for people to make a purchase. It’s a no-brainer, girl. Links: Shopify Diamond Insiders…

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#161 The Surprising Way to Turn a Profit Every Year (even if your sales are slow)

By Tracy Matthews / August 7, 2018

…bank accounts guarantees that you’ll get paid each and every month. Mike suggests setting up five accounts within your business. This includes an income account, profit account, owner’s compensation account,…

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