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How to Leverage the Slow Summer Season to KILL it During the Holidays

By Sharon Kwon / July 7, 2015

…support you in moving faster towards your goals. Again, use this time wisely! Prepare, prepare, prepare! If you wait for the holiday season to get your collections ready, you won’t…

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#83 Facebook Ads 101 for Jewelry Designers with Kathleen Cutler

By Tracy Matthews / March 7, 2017

…doesn’t have to be confusing or frustrating! Using Facebook ads, your business can see serious growth in no time. But before you think, “hold on…those don’t work for me, I’ve…

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#128 End of the Year Audit: 5 Questions to Ask Yourself to Kickstart 2018 with a Bang

By Tracy Matthews / December 19, 2017

…last year, it’s an opportunity to refresh your brand to improve your sales! No better way to start the new year off right! But before you do, I’m asking 5…

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#141 5 Tweaks You Can Make to Your Emails to Improve Conversions

By Tracy Matthews / March 20, 2018

…tagline. Something simple that says, “hey, it’s from that jewelry designer I love!” that signals them to keep reading. It also helps build your brand recognition which is always helpful!…

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#233 Simple Steps to Accelerate Your Sales in 2020

By Tracy Matthews / January 7, 2020

…strategy. Start big and narrow down. First, write down your 3-year vision. From there, create a 1-year vision, then quarterly, then monthly, etc. etc. For some, this is the hardest…

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#244 Financial Aid and Business Resources for Designers, Makers, and Artists

By Tracy Matthews / March 26, 2020

…and laughs. Wherever you are, I hope you’re staying healthy and connected, m’dear! xo, Tracy Links: List of Financial Aid and Business Resources for Makers, Designers, and Artists Reach out…

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#285 How this Designer Built a Values-Driven Business and More Than Doubled Her Sales this Year with Alyssa Miner

By Tracy Matthews / January 19, 2021

…values, and messaging. Any jewelry brand can do what she did. But that doesn’t mean it’s easy. Let’s dive in, shall we? Header text Click here to download the show…

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#290 How to Overcome Creative Blocks and Get Into Flow State with Dan Clark

By Tracy Matthews / February 23, 2021

…your focus-centered routine look like? To learn more about the science behind Brain.fm, listen to the full episode above! xo, Tracy Links: Follow Dan on Instagram! Brain.fm 12-Week Workshop: Train…

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2k to 60k in Just One Year: How This Jewelry Designer Beat the Odds and Crushed Her Online Sales in 2020

By Tracy Matthews / September 7, 2021

…business and being able to talk to other business owners about that,” Emily told me, “we were all kind of figuring it out and struggling together.” In fact, the pandemic…

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EP338 The Structure That Helps You Reach Your Goals with Joel Ingwaldson

By Tracy Matthews / January 24, 2022

…crushing it!  But when Covid hit, like many businesses, Joel’s sales started to dwindle. She’d relied on in-person pop-up events and yoga festivals to sell her jewelry. She was running…

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