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#58 How to Spark Ideas for Headlines that Sparkle with Laura Belgray

By Tracy Matthews / September 13, 2016

…have you spent staring at a blank google doc on your computer trying to think of something clever to say? – How many times have you crumpled up a pile…

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#59 How 6 Designers Grew their businesses like crazy in 6 months

By Tracy Matthews / September 20, 2016

…That’s the power of having a talented group of creative thinkers around you who understand your business niche. Here at F&TA Robin & I call it Masterminding. On today’s episode…

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#61 To consign or not to consign, that is the question with Robin Kramer

By Tracy Matthews / October 4, 2016

…biz a few times and I’ve seen many talented designers come to the edge of almost losing their businesses because of a bad consignment decision or two. But…I’ve also seen…

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#62 How to Pivot Your Jewelry Business Direction Practically and Patiently

By Tracy Matthews / October 11, 2016

…you’re feeling like your business owns YOU instead of the other way around, you are going to love today’s episode. Click here to download the show notes Step 1: Think…

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#65 Last Minute PR Placement Tips and Strategies for Holiday Sales into 2017 with Sabina Hitchen

By Tracy Matthews / November 1, 2016

…and story make sense for the season. Draft a compelling message around being a local small business or a philanthropic company..or whatever your story is! Editors are always looking for…

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#66 Maximize Your Black Friday Trifecta Promotion

By Tracy Matthews / November 8, 2016

…your best ever. Click here to download the show notes Don’t Jump Straight to Discounts When it comes to Black Friday weekend, most designers decide to offer a discount And…

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#67 Incorporating Philanthropy into Your Jewelry Biz

By Tracy Matthews / November 14, 2016

…building the school in Africa off with a bang I’ve come up with few incentives I’ll be offering in return for donations: Low cost, donation only sponsorship Several raffles (for…

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#70 Do I Really need a business plan? With Nina Cooper

By Tracy Matthews / December 6, 2016

…what Nina has to say. Click here to download the show notes A Liberating Tool When you don’t have a business plan, your jewelry biz just goes where the wind…

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#71 Fun Financial Planning for Your Jewelry Business with Justin Krane

By Tracy Matthews / December 13, 2016

…I promise you won’t cringe when we do! We cover a lot on today’s episode, so let’s dive in and hear what’s up. Click here to download the show notes…

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#73 How to Make Up Your Mind When Your Fear Becomes Overwhelming

By Tracy Matthews / December 27, 2016

…I completely shut down my first jewelry biz. To this day, old patterns and fears come back and trip me up, bigtime. But I’ve learned how to overcome my fears…

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