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EP352: How to Tell Your Story So That You Attract the Right Customers with Siobhan Maher

By Tracy Matthews / May 6, 2022

…telling a good story isn’t always easy. In today’s episode, I had the pleasure of chatting with Siobhan Maher, an expert jewelry storyteller. She’s a jewelry designer and copywriter who…

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EP356: From Lilly Pulitzer to Solo Startup: How One Designer Left Corporate to Pursue Her Passion with Jane Paradis

By Tracy Matthews / June 3, 2022

…the next phase of her career. Still, she took her time.  “There’s actually no rush…” she emphasized, “I want to look back and know that I did my best.” The…

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Tuesday Tip: The Ups and Downs of Entrepreneurship

By Tracy Matthews / November 15, 2022

…You’re crushing your sales goals, you’re expanding your audience, and you’re just on a roll. That’s a sign that what you’re doing is working. I’m sure you’re well aware that…

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It’s My Birthday! A Dramatic Reading of the First Chapter of My Book

Episode 474: It’s My Birthday! A Dramatic Reading of the First Chapter of My Book

By Tracy Matthews / May 21, 2024

…sustainable… and so, like many creatives, I ended up broke, panicked and burned out. Until my accountant (of all people!) made a recommendation that changed everything for me.  In this…

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How to Hire a Production Contractor For Your Jewelry Business

By Sharon Kwon / December 16, 2014

…talk about How to Hire a Production Contractor for your Jewelry Business. Click to tweet:  How to hire a manufacturer for your jewelry biz https://goo.gl/qBjF82 #jewelrydesigner Now it’s your turn! In…

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#112 Digital Marketing Momentum Series Part 2: How to Brand for More Sales Online

By Tracy Matthews / September 19, 2017

…edited quote from Field of Dreams, “if you build it, they won’t come” Getting started usually isn’t the hardest part, it’s everything that comes after that’s a total mystery to…

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#180 How to Align Your Content with Your 2019 Sales Plan

By Tracy Matthews / December 18, 2018

…you need to create a relationship with your fans…that starts with them loving your jewelry and your story…you keep ‘em hooked by curating content (social, email, blog, downloads, etc) that…

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#200 The BEST in Show Celebration

By Tracy Matthews / May 8, 2019

…the issues we were having back then (pre-internet), are the same ones we have now! They come down to the fact that we’re visionaries. We’re creatives. We’re literally artists. So…

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#242 Becoming a Private Jeweler with Stephanie Gottlieb

By Tracy Matthews / March 10, 2020

…especially fine jewelry. Yet, Stephanie is legit CRUSHING IT!  She’s built a completely loyal fan base of online (and offline customers) and has learned to leverage online sales channels to…

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EP360: The Future of Jewelry 10 Year Anniversary Episode with Tracy Matthews and Robin Kramer

By Tracy Matthews / July 1, 2022

…but we did it anyway. We pre-sold our signature program – Laying the Foundation to 50 makers who got great results. Ten years later, we’ve helped more than 8,500+ brands…

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