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Designer Spotlight: Deryn Mentock

By Tracy Matthews / September 27, 2013

and artwork has been featured in numerous books and publications, including a feature article and cover for the Belle Armoire Jewelry spring 2012 issue. Website: https://www.somethingsublime.typepad.com Etsy: https://www.etsy.com/shop/mocknet Facebook: https://www.facebook.com/somethingsublime…

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Designer Spotlight: Nicky Ruxton

By Tracy Matthews / November 8, 2013

…with mixed-media collage is carried over into her industrial jewelry brand. She juxtaposes fabric and found objects to create her unconventional wearable art offerings. Website: www.RuxtonDesigns.com Facebook: www.Facebook.com/RuxtonDesigns Etsy: www.Etsy.com/shop/RuxtonDesigns…

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Designer Spotlight: Jeanne Marell

By Tracy Matthews / February 28, 2014

…Nokia and Samsung. When not behind my desk or bench, I am probably traveling – I have been to over 65 countries… and counting!   Website: www.jeannemarell.com Facebook: www.facebook.com/jeannemarelljewellery Twitter: @JeanneMarell (or www.twitter.com/jeannemarell)…

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Designer Spotlight: Colleen G. Lentini

By Sharon Kwon / July 3, 2015

…easy to be organized about my business issues. I found a database that allows me to track all my purchases, and automatically compute the cost of each piece along with…

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#46 How To Build A Personal Brand With Hannah Becker

By Tracy Matthews / June 21, 2016

…brand. That’s the power of creating a strong personal brand for your jewelry biz. People will literally associate you as a person with what it is you create. It’s just…

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#75 How to Create an Unforgettable Jewelry Brand (and Get Customers for Life)

By Tracy Matthews / January 10, 2017

…That girl can sing! You might be thinking “Tracy, this has nothing to do with jewelry.” … But it absolutely does. It’s really natural to associate music with emotion. Music…

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#147 What it really takes to make a $50K salary as a jewelry designer

By Tracy Matthews / May 1, 2018

…people. You might be scared off by the term 6-figures because you associate it with greed or corporations, but money is not about greed. Money is a tool and when…

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#207 How to Increase Customer Lifetime Value to Scale Online and Off with Austin Brauwner

By Tracy Matthews / June 25, 2019

…a business owner. Prioritize the customers you already have and focus on what will generate consistent revenue for your company. Like Austin said, there’s a huge difference between a company…

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#291 3 of My Favorite Strategies to Turn Offline Customers into Online Buyers

By Tracy Matthews / March 2, 2021

…tend to associate the term “grassroots marketing” with political or social campaigns, and they totally miss out on the golden opportunity it presents for their own businesses. Grassroots marketing simply…

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11 Ways to Sell More Jewelry This Mothers Day

By Tracy Matthews / April 14, 2021

…Sessions, Gift Cards, or Custom Design Packages With busy days and competing priorities to attend to, Mother’s Day seems to come around out of nowhere, and you know what that…

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