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image of woman sending emails about her jewelry brand

5 Tips for Writing Emails That Convert for Creative Businesses

By Tracy Matthews / January 13, 2021

…receiving the email. Then, put yourself in their shoes and think, “What would make me click this link?” For example, let’s say you’re running a 20% off sale on your…

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Designer Spotlight: Jeanne Marell

By Tracy Matthews / February 28, 2014

…Nokia and Samsung. When not behind my desk or bench, I am probably traveling – I have been to over 65 countries… and counting!   Website: www.jeannemarell.com Facebook: www.facebook.com/jeannemarelljewellery Twitter: @JeanneMarell (or www.twitter.com/jeannemarell)…

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Holiday Warning! Important Dates to Hit to Maximize Holiday Sales!

By Sharon Kwon / July 14, 2015

…in vacation or “staycation” mode. I mean, it’s summertime. It’s sweltering in most places. Who wants to be thinking about the holidays and winter coats? (I’m sweating just thinking about…

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Episode 484: Light Work in Action: How Spiritual Principles Transform Your Business with Jessica Zweig

By Tracy Matthews / August 1, 2024

…business [14:06] Why Jessica wrote her new book [18:54] Spiritual Principles for Leadership [23:45] Your Invitation to unlock your Light [25:45] Feminine Leadership [32:34] Your most important takeaway Listen here!…

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#309 How to Use Pinterest to Get More Traffic to Your Site, Grow Your Audience, and Make More Sales with Andrea Li

By Tracy Matthews / August 10, 2021

for something of value, like a discount, perk, or download. Andrea prefers to create high-value virtual deliverables for her opt-ins. For instance, she made a complete guide to silver jewelry,…

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10 Creative Packaging Design Ideas for Small Businesses

By Tracy Matthews / September 14, 2021

…the customer experience.” –Barbara Whitney, Marketing Director for Packaging Specialties. (Source: Packhelp) New business owners often think of packaging as just another expense on a spreadsheet. I’m here to tell…

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#254 How to Use Tik Tok For Your Jewelry or Creative Product Business with Elise Darma

By Tracy Matthews / May 26, 2020

…Well, the good thing is, is no one’s following you. So there’s really nothing to lose. Right, right. You’re totally right. Yeah, it’s fine. It’s honestly very freeing to post…

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Designer Spotlight: Nancy Troske

By Tracy Matthews / September 7, 2012

…jewelry based on ancient techniques. My work has been featured in art galleries around the country. Facebook: https://www.facebook.com/NancyTroskeContemporaryJewelry Twitter: https://twitter.com/nancytroske Pinterest: https://pinterest.com/nancytroske/ Linked In: https://www.linkedin.com/in/nancytroskejewelry Etsy: https://ntroske.etsy.com Business website: www.nancytroske.com

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5 Key Tips To Maximizing Your Marketing With Pinterest

By Tracy Matthews / February 26, 2013

…Use Pinterest for market research  It’s easy to find out what people are pinning from your website. To do this, simply visit https://pinterest.com/source/insertyourwebsitehere.com/ Just insert your website where I’ve put…

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