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EP352: How to Tell Your Story So That You Attract the Right Customers with Siobhan Maher

By Tracy Matthews / May 6, 2022

…No matter what kind of background you come from, it’s important to tell your story from different perspectives.  By taking the time to craft a compelling brand story, jewelry designers…

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EP354: How Do I Deal With the Uncertainty of Shifting My Biz From a Side Hustle to One That Pays the Bills with Marissa Hess

By Tracy Matthews / May 20, 2022

…Tracy Sponsor Spotlight! Links: Follow Marissa on Instagram! OSO Design Lab Apply for a FREE Strategy Audit Laying the Foundation Coaching Program The E-Myth Revisited Facebook Instagram Listen on Apple…

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EP355: Holiday Publicity Push: PR Success Tips for Jewelry and Product Businesses with Nora Wolf

By Tracy Matthews / May 30, 2022

…PR has been a huge success. She and her team work with design companies to get their products featured in publications year-round. While she loves the fast-paced nature of working…

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EP356: From Lilly Pulitzer to Solo Startup: How One Designer Left Corporate to Pursue Her Passion with Jane Paradis

By Tracy Matthews / June 3, 2022

…sound satisfying to drop everything and quit your job in a blaze of glory. But burning bridges doesn’t actually help anyone. When leaving a company, it’s important to do it…

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EP364: Conscious Leadership and the Future of Work with Sarah Hawley

By Tracy Matthews / August 2, 2022

…with remote professionals all around the world. Entrepreneurship runs in her family. Before starting Growmotely, she found success building, scaling, and selling multiple productized service businesses.  After a lot of…

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EP365: How to Recover From Burnout and Get Back Into the Swing of Things

By Tracy Matthews / September 8, 2022

…at my company and come up with new ways to grow and improve. So, let’s talk about some of the things I’ve learned that will help you recover from burnout…

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EP366: A Thriving Jewelry Store in an Economic Downturn?

By Tracy Matthews / September 12, 2022

…recession, you are going to really be inspired by my guest today, Quay Flom. She is a partner in a company called Yellowbird Fine Arts and Spriggan Stone LLC. And…

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EP367: Why Your Sales Will Never Grow Beyond Your Mindset

By Tracy Matthews / September 19, 2022

People who successfully build thriving businesses have a completely different mindset from people who struggle continuously to see growth. I’ve talked to thousands of independent jewelry designers in our programs…

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Bonus Episode: How to Always Have a Cycle of Sales Coming Into Your Business

By Tracy Matthews / September 19, 2022

…sign that you’re not attracting the right people to your business. Successful business owners have a crystal clear understanding of their Dream Client, aka their ideal customer. When you understand…

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Bonus Episode: Tuesday Tip: Standing Out With Your Collection

By Tracy Matthews / September 26, 2022

…took me under her wing and taught me a lesson I’ll never forget. She said, “Tracy, I think that your jewelry would sell a lot better if you really understood…

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