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…the biz – famous designers, sales reps, retail buyers, business experts – to help show you how to build a successful jewelry brand. Click here to download the show notes…
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…you more about my grandfather’s inspiring story in the podcast, but let’s skip ahead to what his story taught me. Act “As If” (aka Fake It Till You Make It)…
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…different words or phrases that you’d never want to use in a sales conversation. Little things like “I can’t,” “it’s only going to take a minute,” and “it’s not my…
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…we recommend sending out handwritten cards for all of the year’s major holidays – Thanksgiving, Christmas, New Year’s, Valentine’s Day – you name it! Besides, picking out and making cards…
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…“$5-10 an Hour” tasks. Instead, we should use that time to be focusing on highly leveraged activities like sales and marketing. Yes, it’s easier said than done, so I wanted…
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…Aesthetic “Everybody wants to feel understood,” Marie explained to me. “They want to feel like they’re an individual. They’re unique with their own quirks, their own kind of personality facets.”…
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…comes to jewelry industry publicity… Olga knows her stuff. Click ‘play’ below to listen to Olga’s advice on Jewelry Publicity Trends That are Working Right Now. Or… scroll down to…
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…cost of precious metals to their advantage. With so many jewelers opting to incorporate alternative materials (glass, silver, resin, wood, oh my!) and technology into their pieces, jewelry designers are…
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Have you ever bumped into a stranger at a trade show, or on the street, or in a restaurant and heard them call out – “Oh my goodness, you’re [insert…
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…no-no: don’t sit in your booth, play with your cell phone, eat lunch or EVER complain about the show. These things make a buyer uncomfortable…they don’t want to disturb you…and…
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