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#254 How to Use Tik Tok For Your Jewelry or Creative Product Business with Elise Darma

By Tracy Matthews / May 26, 2020

…I snap, I add one more tip on how I’m growing on Instagram in 2020. So for example, leave comment pods engaged before posting shout outs appear, remove automation, try…

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EP409: The 3 Crucial Steps to Scaling a Jewelry Business

By Tracy Matthews / May 18, 2023

…big goals that lead to success. Jewelry Business Success Starts with a Vision Regardless of your business vision, whether it’s scaling to a thriving multiple 7 figure company, growing a…

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Why Father’s Day Reminds Me of The Day I Bet on Myself and My Jewelry Business

By Tracy Matthews / June 10, 2022

…place, turning their websites into a sales machine churning profits 24/7. In the spirit of “community over competition,” we collaborate to identify what works or no longer works, the latest…

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The Desired Brand Effect Press Release Gets Picked Up By Yahoo, PR Web, and ArtfixDaily

By Tracy Matthews / November 29, 2021

…the top struggles for small business owners is getting the word out about their brand.  When you’re competing with massive companies that have a seemingly unending marketing budget, you really…

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#226 The Desired Brand Effect – Here’s How to Use It In Your Business

By Tracy Matthews / November 19, 2019

…This is where the big-picture stuff comes in. Systems and automation that free up time and allow you to step back, and long-term planning that can be broken down into…

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Earn Money Online By Spending More Time on the Creative Side of Your Jewelry Business Like This Designer…

By Tracy Matthews / May 24, 2019

…online… Creating a mailing list and collecting emails…. Setting up a blog with free content… Getting her automation set up… She now had a nurturing system in place for those…

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#193 The BEST Sales Strategy That Attracts Repeat Sales & Buyers

By Tracy Matthews / March 19, 2019

…— it covers a couple of basic philosophies in the jewelry business and in growing business in general. Why complicate things? My model is straightforward and simple. Are you ready…

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How This Jewelry Designer Got an 83% Increase in Online Sales & Sailed the World

By Tracy Matthews / December 4, 2018

…to develop systems and automation. People would come to her website and leave – but now they visit, sign up for her email list, get tracked with a Facebook pixel,…

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#112 Digital Marketing Momentum Series Part 2: How to Brand for More Sales Online

By Tracy Matthews / September 19, 2017

…edited quote from Field of Dreams, “if you build it, they won’t come” Getting started usually isn’t the hardest part, it’s everything that comes after that’s a total mystery to…

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#24: Be More Efficient: 5 Ways to Market Your Jewelry in Less Than an Hour a Day

By Tracy Matthews / January 26, 2016

If there’s one thing us designers have in common, it’s feeling overwhelmed with everything we have to do to promote our business. AND the problem doesn’t stop there. When we…

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