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Each week, I drop in-depth marketing strategies, interviews with experts and actionable insights straight to your earbuds. Spend more time in your creative genius so that you can grow your business quickly, spend more time doing what you love and less time doing busy work.

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Latest from the Podcast

#241 Growing an Omnichannel Business with Carbon & Hyde

March 3, 2020

Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them…

#240 How to Polarize to Magnetize Through Your Branding with Re Perez

February 25, 2020

Jewelry designers are a kooky lot. We know how to embrace the weird that makes us unique in a world…

#239 How to Use Snail Mail to Grow Your Sales with Miriam Schulman

February 18, 2020

When was the last time you got a fun surprise in the mail from a brand you like? The truth…

#238 Ask Me Anything: Questions From Our SOS Students

February 11, 2020

What kind of questions are successful, in-demand jewelry designers asking about their business? Today, we’re going to find out –…

#237 Why I Care So Much About Your Jewelry Business

February 4, 2020

Every time I get an influx of new students, this question comes up in one way or another: “Tracy, why…

#236 Celebrating Our Students' Successes

January 28, 2020

Building a business takes courage. I’ve seen designers try to do the same thing over and over again expecting something…

#235 What’s Working NOW to Market and Sell Jewelry

January 21, 2020

I wish I could say the jewelry market isn’t saturated, but let’s be honest… it is. But I’m not telling…

#234 Top Business Questions From The Metalsmith Society Answered

January 14, 2020

The jewelry industry can be notoriously secretive. In a true demonstration of #CommunityOverCompetition, Metalsmith Society is trying to change that.…

#233 Simple Steps to Accelerate Your Sales in 2020

January 7, 2020

Let’s start the new decade off with a challenge! I love January (even though it’s a slow month for us…

#232 Your Money Story & How It's Fueling or Stifling Your Success

December 31, 2019

What’s your money story? When it comes to money, everyone has different stories they tell themselves, including you – though…