branding
Some people think selling fine jewelry online is impossible. Oren Katz from Carbon & Hyde is here to prove them wrong. Born into a family of fine jewelers, Oren Katz and her sister Yarden turned their family-owned traditional…
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Jewelry designers are a kooky lot. We know how to embrace the weird that makes us unique in a world that would often rather stifle it. My friend Re Perez is someone who knows a thing or two…
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When was the last time you got a fun surprise in the mail from a brand you like? The truth is, not a lot of companies aren’t sending out snail mail anymore… which makes it the perfect opportunity…
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Creating online content for your product-based business doesn’t have to be a headache if you have an effective strategy. I’d like to introduce you to two incredible ladies who have been working with brands just like yours to…
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If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with…
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There’s nothing better than a jewelry designer who not only loves what they do but makes their work extra special by creating meaningful pieces. That’s why I can’t wait to share this story with you. Meet Dawn Vizzi…
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I’m so excited to share today’s story. It’s about Ana Maria Andricain, an inspiring woman who has been in our community for over 5 years. I’m sharing her story because it’s absolutely amazing! Ana Maria started her jewelry-making…
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Unboxing experiences are a big deal these days… If you want to sell your product for premium prices, you have to think about packing! When customers open their purchase, they want it to be fun – to feel good.…
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This week is Robin’s birthday! I’m so excited to be chatting with her about the rapidly changing world of wholesale… Robin is our go-to girl in this department… She’s our wholesale and sales expert. And in the 7…
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I just love a good story! Don’t you? Great brands know how to tell stories with their written and visual marketing (and so should you). Storytelling is a powerful way to connect to your audience and DREAM clients!…
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