jewelry business tips
How often are you emailing your list? The answer is, probably not enough. It might surprise you, but 2020 showed us time and time again that email marketing is vital for making more direct-to-consumer sales online. The designers…
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I think it’s fair to assume we’d all be happy doing a little less in our business. Balancing work and wellness is an ongoing struggle for most small business owners; it’s the #1 problem new students in our…
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I’m in a great mood today, m’dear! We just wrapped up our Marketing Makeover Challenge with an amazing masterclass, and it was a huge hit in the community. During the challenge, I hosted a live Q&A for designers…
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How do you achieve freedom and financial independence? By taking risks. Elise Darma rebelled against her traditional upbringing and chose the freedom to travel instead of being tied down to a job. She made her dream come true…
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People are doing amazing things with their businesses right now! Many designers have actually increased their sales during this uncertain time by pivoting their business models and utilizing creative strategies to sell online. Adaptation, creativity, and collaboration have…
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In times of financial uncertainty and online-only shopping, jewelry can still thrive. Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store sales are able to both stay afloat financially…
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I want to tell you something: it’s OKAY if you’re feeling overwhelmed right now. The changes we’re experiencing are causing a lot of fear and uncertainty and I understand how that might paralyze you and keep you feeling…
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Breaking news: double-sided tape is about to rock your world. At least, that’s what happened to me when I sat down with Corkie Bolton for a second round of podcasting! It’s so great to meet other jewelers with…
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We’re in the middle of some rocky, uncharted waters, m’dear. But that doesn’t mean we’re doomed! It’s time to pull together as a community to support one another as we navigate this brand new territory. I’m tuning in…
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Breathe in, breathe out. It’s a scary time to be a business owner right now. I’m sure COVID-19 wasn’t a part of your 2020 business plan, but here we are. Although it might feel like the world is…
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