marketing

EP381: How to Make Bold Moves By Overcoming Mindset Hurdles in 2023

EP381: How to Make Bold Moves By Overcoming Mindset Hurdles in 2023

By Tracy Matthews / December 29, 2022

Mindset! It’s such a powerful tool for success and necessary for any jewelry business owner to reach their goals. Mindset is especially important for people who want to make at a minimum $100K in annual sales as a…

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9 Ways to Reduce Your Taxes for Your Jewelry Business in 2022

EP380: 9 Ways to Reduce Your Taxes for Your Jewelry Business in 2022

By Tracy Matthews / December 22, 2022

Paying taxes is a necessary part of running your jewelry business and a great indicator of the profitability of your jewelry company. But let’s face it – no one likes paying taxes and there are legal ways to…

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Ep 379 How She Sold 100k of Her Jewelry In 55 days With Confidence and Gumption

EP 379: How She Sold 100K of Her Jewelry in 55 Days With Confidence and Gumption

By Tracy Matthews / December 15, 2022

It’s common for people to play small when it comes to going after their larger-than-life dreams!.  What if I told you that mindset is the only reason big goals are impossible? That was the case with Twyla Dill,…

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3 Overlooked Website Traffic Sources to Grow your Online Sales

EP378: 3 Overlooked Website Traffic Sources to Grow Your Online Sales

By Tracy Matthews / December 8, 2022

We’re in the thick of the holiday season right now and this is when the most sales usually happen. And if you’re trying to reach new customers, using paid ads is a great way to reach more people…

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The 3 Core Habits of a Highly Successful Maker

EP377: The 3 Core Habits of a Highly Successful Maker

By Tracy Matthews / December 1, 2022

I was talking to our Diamond Insiders Coach, Dawn, about why some business owners give up on their dreams.  She said something that got me thinking. “A lot of people are not committed to their business in the…

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EP376: Simple Ways to Express and Embody Gratitude (Even When Things Are HARD)

EP376: Simple Ways to Express and Embody Gratitude (Even When Things Are HARD)

By Tracy Matthews / November 24, 2022

In honor of Thanksgiving, I’m going to get a little more personal than usual today.  I’m going to share some vulnerable stories from my own life, and the strategies that help me embody gratitude to get through some…

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EP 375: The New Age of Brick and Mortar Retail with Jennifer Gandia

By Tracy Matthews / November 17, 2022

Have you ever dreamed of opening your own brick and mortar jewelry business?  This week I had the pleasure of interviewing Jennifer Gandia, founder of Greenwich St. Jewelers. Jennifer owns the family business with her sister and their…

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EP 374: Joy and Human Connection NYC Jewelry Week

By Tracy Matthews / November 8, 2022

This week I am so excited to interview the founders of New York City Jewelry Week, Bella Neyman, J.B. Jones, and their creative partner, Alain Simic.  This is the one annual event that I never miss.  It’s happening…

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EP 373: What’s Working Now on FB and Instagram Ads For Paid Ads

By Tracy Matthews / November 2, 2022

You might be wondering what works for Facebook and Instagram advertising.  If that’s you, and if you’re not sure if you should be running paid ads, then you’re going to love today’s episode.  I interviewed Nicole Diedrich, founder…

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EP 372: 3 Steps to Grow Your Business to 7-Figures

By Tracy Matthews / October 25, 2022

The reality of growing a 7-figure business may be a little different than you think. That’s because every time you up-level your business, you have to make a lot of new changes. The strategies that will take you…

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