online jewelry sales

#285 How this Designer Built a Values-Driven Business and More Than Doubled Her Sales this Year with Alyssa Miner

By Tracy Matthews / January 19, 2021

If you think getting clear on your brand values doesn’t need to be a priority, get ready to change your mind, m’dear. I’ve got an inspiring interview for you today. Alyssa Miner is a Laying the Foundation grad…

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#284 5 Reasons Your Marketing Isn’t Working with Alison Haselden

By Tracy Matthews / January 12, 2021

I’m super excited to share this episode with you, m’dear. Not only do I have an amazing guest this week, but we’re also talking about one of the most important topics for the new year: marketing. That’s right,…

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#283 Our Top 5 Marketing Strategies for 2021

By Tracy Matthews / January 5, 2021

Happy new year, m’dear! I’ve never been so excited to say that, to be honest. I’m so ready to leave 2020 in the past and look forward to a brighter future. There’s a lot to be said about…

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#226 The Desired Brand Effect – Here’s How to Use It In Your Business

By Tracy Matthews / November 19, 2019

Not every jewelry designer has the same goals and dreams, but we all want the same things from our business: freedom to live the life you desire, control over your brand, and a sense of accomplishment at the…

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Is Your Website Helping or Hurting You?

By Tracy Matthews / July 18, 2019

Everyone is crazy about traffic… At least, the kind that happens online. Countless designers have approached me lamenting their lack of website traffic and online sales.  And who can blame them? That’s all anyone talks about. “Run ads!…

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Three Kids, A Home & A Vision: How a Couple Created a 6-Figure Jewelry-Making Business

By Tracy Matthews / July 11, 2019

Today, I’ll share a story about a couple who upgraded a profitable jewelry business into a 6-figure business that supports them, their family and their dreams! One of my goals has been to help 100 designers this year…

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#206 How to Transform Your Website Homepage to Make More Sales with Darian Chavez

By Tracy Matthews / June 18, 2019

Did you know that when someone lands on your website you only have 30 seconds to make an impression? Kinda scary, right?!? After all of the love and hard work you pour into creating a beautiful page, a…

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#205 Where Do Your Diamonds and Gemstones Come From? With Ashkan Asgari

By Tracy Matthews / June 11, 2019

As designers, we’re aware of how much our industry is changing… A lot of jewelry sales is moving online. Wholesale isn’t the same as it used to be. It’s tough these days to find buyers who will buy…

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How This Jewelry Designer Went from Extreme Burnout to Increasing Her Sales 200%!

By Tracy Matthews / January 31, 2019

Every job has its challenges, even when you’re living your dream as an independent jewelry designer. Allow me to introduce you to an amazing woman who rebuilt her jewelry business entirely from the ground up! Nicole Gariepy, from…

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