Plan BIG
What if you could grow your Instagram following from 2,500 to 26,000 followers in six months all from the comfort of your own couch? I know it sounds too good to be true, but that’s what one of…
Read More
One of the most powerful ways that I developed sales confidence as a jewelry maker and as a business owner was going through QVC’s sales training to sell my products live on air. When I was first invited…
Read More
Back in 2012, I had an idea that was developed in a dingy jazz club over cocktails with my friend and jewelry consultant, Robin Kramer. My vision was to bring business coaching to start up brands who couldn’t…
Read More
People don’t just wake up and decide to buy something. They need time to think about a purchase and get excited for a new product. So, if you want to get more visibility for your upcoming collection launch…
Read More
Having an Etsy shop is not the same thing as having a jewelry business. I’m not trying to be harsh here, m’dear. Lots of designers get their start on Etsy, and it can be a great platform for…
Read More
When you feel uncertain, overwhelmed, and stuck in a downward spiral, you’re not operating from a place of power. I wanted to record a bonus episode for you this week, m’dear. While I’ve been batching podcast content well…
Read More
During the summer months, most independent jewelry designers fall into one of two camps: Either summer is your slowest season and you’re focused on prepping for holiday sales… OR, you sell summer-focused jewelry and your busy season is…
Read More
If you’re a jewelry designer dreaming of quitting your corporate job to focus on your business, you probably have a lot of questions. How can I increase my sales enough to support myself? How do I prepare for…
Read More
Getting publicity for your jewelry brand is a crucial element of a robust marketing strategy, and the holiday season is the most important time to do it. The top publications have a very long lead time for their…
Read More
When you start a successful side hustle, there comes a point where you have to decide if you want to keep it that way or take the leap and turn it into a full-time business that pays the…
Read More