smallbusinessmarketing
We’re in the thick of the holiday season right now and this is when the most sales usually happen. And if you’re trying to reach new customers, using paid ads is a great way to reach more people…
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I was talking to our Diamond Insiders Coach, Dawn, about why some business owners give up on their dreams. She said something that got me thinking. “A lot of people are not committed to their business in the…
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In honor of Thanksgiving, I’m going to get a little more personal than usual today. I’m going to share some vulnerable stories from my own life, and the strategies that help me embody gratitude to get through some…
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Have you ever dreamed of opening your own brick and mortar jewelry business? This week I had the pleasure of interviewing Jennifer Gandia, founder of Greenwich St. Jewelers. Jennifer owns the family business with her sister and their…
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This week I am so excited to interview the founders of New York City Jewelry Week, Bella Neyman, J.B. Jones, and their creative partner, Alain Simic. This is the one annual event that I never miss. It’s happening…
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You might be wondering what works for Facebook and Instagram advertising. If that’s you, and if you’re not sure if you should be running paid ads, then you’re going to love today’s episode. I interviewed Nicole Diedrich, founder…
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The reality of growing a 7-figure business may be a little different than you think. That’s because every time you up-level your business, you have to make a lot of new changes. The strategies that will take you…
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When you’re building a brand, you want to appear like you’re a 6-figure brand, even if you’re not. What I mean is, you want people to take you seriously. Think of your website as your brand’s first impression.…
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There is an automated marketing sequence that can help you increase your sales, sometimes up to 35-44%! That’s right, I’m talking about an abandoned cart sequence. An abandoned cart sequence is a series of 2-3 marketing emails or…
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If you’re feeling unsure about your jewelry business, this one’s for you. A lovely designer recently sent me a DM asking, “Do I fight for my jewelry business, or do I close it?” I wanted to talk about…
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