train your customers

#246 Simple Jewelry Bench Tips with Corkie Bolton of Metalsmith Society

By Tracy Matthews / April 2, 2020

Breaking news: double-sided tape is about to rock your world. At least, that’s what happened to me when I sat down with Corkie Bolton for a second round of podcasting! It’s so great to meet other jewelers with…

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#245 How to Pivot Your Sales Strategy When Your Shows Are Off and Stores Aren’t Buying

By Tracy Matthews / March 31, 2020

“Shows are canceled, stores are closed, and sales are down. How do I sell at a time like this?” This sentiment has been popping up all over the jewelry community. It’s a scary and uncertain time, but you…

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#243 Don’t Panic – Here’s What to Do NOW to Save Your Jewelry Business During the Coronavirus Pandemic with Robin Kramer

By Tracy Matthews / March 24, 2020

We’re in the middle of some rocky, uncharted waters, m’dear. But that doesn’t mean we’re doomed! It’s time to pull together as a community to support one another as we navigate this brand new territory. I’m tuning in…

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Bonus Episode #2: Your Jewelry and Product Business in the Face of Uncertainty

By Tracy Matthews / March 19, 2020

Are you freaking out a little bit? Don’t worry, the voice of reason is here! I’m talking about Jason R. Ayers, of course. In Part 1 we talked about what you can do to protect your mindset and…

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Bonus Episode #1 Your Jewelry and Product Business in the Face of Uncertainty

By Tracy Matthews / March 17, 2020

Breathe in, breathe out. It’s a scary time to be a business owner right now. I’m sure COVID-19 wasn’t a part of your 2020 business plan, but here we are. Although it might feel like the world is…

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#213 Want to Make $100K Salary as a Jewelry Designer? Here’s what it takes…

By Tracy Matthews / August 6, 2019

For most designers, making a $100,000 salary is what it will take for you to quit your job or achieve your goals. I hear it all the time. “Tracy, I want to make $100,000 a year. What does…

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#212 How to Get People to Open Your Emails with Tarzan Kay

By Tracy Matthews / July 30, 2019

Wanna know what’s crazy? Business owners notoriously underutilize their email list. They’re missing out on a HUGE opportunity for growth. This week I chatted with the clever and energetic Tarzan Kay! She might be even more passionate about…

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#211 Taking Responsible Sourcing to the Next Level with Meri Geraldine

By Tracy Matthews / July 23, 2019

I am so thrilled about this week’s guest, you guys! She’s the kind of woman who talks the talk and walks the walk. Before getting into jewelry, Meri Geraldine worked as a sustainability consultant. But after having her…

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#210 How to Recession-Proof Your Business

By Tracy Matthews / July 16, 2019

Today’s topic is very close to my heart: recession-proofing your business.  If you’ve listened to my story, you know my first business got wiped out by the Great Recession of 2008.  I used to carry a lot of…

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#209 How to Find the Courage to Face Your Fears and Create a Life You Love with Ruth Soukup

By Tracy Matthews / July 9, 2019

I’m beyond stoked about this week’s topic because it’s something the Flourish & Thrive Academy community knows all about… FEAR. Being an entrepreneur by definition pretty much means facing your fears… Putting yourself out there  Taking risks  Doing…

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