#298 The Must-Have Email Automations for Jewelry eCommerce with Jessica Totillo Coster
I think we can all agree that it would be awesome to make money without lifting a finger.
Well, email automation is the most sensible way small business owners can cut back on their workload without cutting back on their profit.
In fact, email automation will likely increase your sales, all while freeing up time for you to focus on the big picture decisions for your brand.
That’s what Jessica Totillo Coster is here to talk about today.
Jessica is an eCommerce & Email Marketing Strategist for boutique owners and product entrepreneurs.
She supports scrappy CEOs with actionable steps and strategies to grow and scale their eCommerce businesses.
One of those strategies is creating automated email sequences that will build customer loyalty, grow your brand, and increase your sales.
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Welcome Series
Jessica says email marketing is just like online dating, and I love that metaphor.
Once a customer has joined your email list, it’s like they’ve swiped right on your profile. Now it’s your job to wine and dine them.
Create an automated welcome series of emails that go out to anyone who joins your list, and don’t sell too hard just yet.
These emails should be fun and casual. Talk about who you are, how you’ll solve their problems, and why you do what you do.
Abandonment Series
As Jessica explains it, 68% of prospective customers leave a website without making a purchase.
Your abandonment series should be that little nudge that urges those customers to take the leap and try your product.
Lean into the benefits of your product. Overcome their objectives by talking about your amazing return policy and/or money-back guarantee.
Don’t feel like you need to offer a discount. Most people just need some encouragement.
Post-Purchase Series
Making a sale is the best feeling ever, but your job is not done yet.
Once someone makes an order, they should be funneled into your post-purchase email series. Jessica recommends making the first email feel like a personal thank you from you, the founder.
But there’s more to the post-purchase series than just a thank you note.
Listen to the full episode above to hear Jessica’s advice for making the most out of your post-purchase series. Plus, a bunch of amazing tips that will help e-commerce entrepreneurs like you crack the code on email automation.
xo, Tracy
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